How to find Micro Influencers

Micro-influencers are content creators with not as many followers on social media platforms like Instagram or YouTube and are in their early stages of growth. Their followers can range under 100k. They look for opportunities to grow their audience and readily engage with brands for collaboration or promotion. This helps the micro-influencers broaden their audience and the collaborating brand’s advertising or sales.

Thus partnering for a mutual profit for both. In this blog, we will learn how to find micro influencers and how the whole process of finding the appropriate micro-influencer and approaching them with a partnership is made.

How to find Micro Influencers?

Micro-influencers are not difficult to find, as they also struggle to grow their audience and look for brands to collaborate with. If you are also someone looking to find micro influencers for brand promotion for businesses, this blog can be useful for you. Here are some of the techniques you can use:

Reach Out Directly Over Online Platforms

There are a huge number of content creators on online platforms who look for opportunities to engage with brands. You can look for celebrity influencers who follow your brand niche and look for the profiles in the suggestion bar under the big influencer. You would find someone who is trying to grow with their work, and you could directly offer them a collaboration.

Also, one way to find micro-influencers is to look for consumers of your product who make content about it. This is easily possible when you search your hashtags on Instagram, YouTube, or other platforms. And if you find them, you can look at their engagement with their content and accordingly move forward to work together.

Google Search to find Micro Influencers

A simple Google search about people who are micro-influencers on Instagram or YouTube can provide you with a list of potential creators. You can check for the content creator that is best for your branding and promotion and approach them. This is the simplest method to find a micro influencer but at the same time, it might not give the finest results if you are not specific about your wants.

The good thing about Google searches is that you get additional information written about them, giving you an insight into their work. Some links also direct you to their Instagram profile, which makes the whole process easy.

Use Influencer Discovery Tools

Many tools can help you find influencers that can help you in the branding and marketing of businesses. These influencer tools have a lot of data about the influencers, and with the help of various options, you can find the specific kind of creator for your business. Here are some of the tools that can assist you in finding micro-influencers for your brand with an engaging audience.

Klear: 

This tool is very helpful in looking for influencers of your choice by evaluating their content, engagement, reach, and other important aspects. This tool can be really helpful to find micro-influencers on Instagram.

BuzzSumo:

This tool is useful for finding micro-influencers for your brand based on keyword searches. You can even check their content and engagement data. This is a perfect tool to assess the influencer’s data and choose the right fit for their businesses.

Upfluence:

This tool provides comprehensive information about influencers with the many search filters present. It is very useful when looking for influencers on Instagram and other platforms.

HypeAuditor:

This tool provides a great analysis of the influencer’s work, including their content and engagement. It is very useful in verifying the authenticity of the influencer’s followers and ensuring that it is according to your choice of audience.

Use Social Media Hashtags around the Brand’s Niche

This approach is an easy one where you go on any online platform and use the hashtag around your brand’s niche. You will see a list of the results of influencers, and you can analyze their content. 

You can look for engagement, like likes or comments on their content. When looking for micro-influencers, their followers range from 1000 to 100000 with considerably higher engagement.

After all the conditions are fulfilled, you can directly message the creator by offering them a collaboration. This is how you can easily find micro-influencers for your brand on Instagram or any other platform.

Connect with Influencer Marketing Agencies

One of the ways to find micro-influencers for your brand is by engaging with influencer marketing agencies, where agencies consult the brand by knowing their wants, like their niche, objectives, target audience, and expectations. With all this information, the marketing agencies start to find the micro influencer for the brand.

In this way, the brand does not have to do anything, as all the work is done by the agency. They use the concerned tools under all the conditions given by their client. After finding the match, they approach the influencer, and they only talk about the work and the deal. They even look for the work progress and the engagement it gave the brand.

Explore Community Forums and Groups for Active  Micro Influencers

There are many groups and communities on platforms like Facebook, LinkedIn, or Reddit where micro-influencers are active. You can search your niche and find a group related to it. Joining the group would be a great way to know who can be a perfect promoter of your brand by fulfilling all the conditions.

You can observe micro influencers with engaging content, which would be a scale for their quality. Finally, when you find someone appropriate for your work, approach them with your offer.

Conclusion

Almost all businesses need promotion and advertising for better output. All of these techniques are effective for finding micro-influencers for your brand. Using the various tools one can get filtered data from the micro influencer.

For someone who can take their time to search and analyze data, tools like Klear, BuzzSumo, HypeAuditor, and others can be the best option, and people who find these techniques difficult can simply contact influencer agencies for a hassle-free experience.