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I have Instagram pages that have become the biggest platform for branding and promotion. People have millions of followers who follow and engage with them on this platform. Be it a celebrity or a beginner in content creation, all of them know the importance of Instagram page quality and social media credibility. It has the power to reach a global audience. Also, a good quality Instagram page attracts brands and businesses to work with the page owners.
In this blog we would talk about how to check Instagram page’s quality.
How to check Instagram page’s quality
The quality of an Instagram page depends on various aspects that even help you know about its authenticity. Many times there are pages that show fake information about themselves. Many scams are running through these pages, which is why it is important to check the legitimacy of a particular page before engaging with it. It is easily possible with the help of Instagram influencer checker tools.
We will be discussing the metrics you should look at to assess an Instagram page’s performance.
Key indicators of a high-quality Instagram page
Here are some of the key indicators that determine the quality of the page. Instagram insights are a major feature of Instagram business accounts that help them track their Instagram page metrics. They get to see how their content is performing and its interaction with the audience. These points should be considered when you check Instagram page authenticity.
Engagement Rate
A higher Instagram engagement rate in terms of likes, comments, and shares is a clear indication of a high-quality Instagram page. You can evaluate an Instagram account’s engagement rate using tools like Klear, BuzzSumo, or HypeAuditor. These tools help in conducting the Instagram page’s audit.
This also becomes a trust factor for brands and collaborators to partner with pages that are high quality and can attract greater customers.
Also, a quality page like that is likely to gain followers and experience authentic Instagram growth. So quality content is really important for a page’s growth.
Reach and Impression
Reach refers to the Instagram user activity, such as the number of people who have seen the content of a page, whereas impressive refers to the number of times an individual comes across the content.
Reach has an important role when it comes to collaborating with brands. Brands want to work with Instagram pages that have a high reach.
On the other hand, impression indicates the quality of content, which makes the individual come back to the content more than once. This is a sign of high interest from the audience.
Followers Quality and Growth Rate
Another Instagram page analytics that one needs to consider is the quality and growth of followers on a particular Instagram page.
Follower quality refers to true followers who are active and engage with the content of the page. They are responsible for determining the authenticity of an Instagram account’s followers. We can identify fake followers on an Instagram page by looking at the number of followers vs. the engagement rate.
While a follower’s growth implies subsequent growth in followers because of quality content that provides value to its audience. Such content draws more attention and followers, giving it organic growth.
Hashtag Performance
Hashtag performance is another aspect of a good-quality Instagram page. It is an important metric because it is vital for reach and engagement.
Analyzing hashtags is important as it leads us to know which hashtags are performing better for their content. And also, changing or improving based on the audience’s views of the page can make their content better.
A page with a better hashtag performance is more likely to get offers from brands, as most brands want to create awareness and promotion campaigns, which are easy with these Instagram pages.
Content Quality and Strategy
Content quality plays a vital role in evaluating an Instagram page. Content quality refers to content that provides value and is in the interest of the audience. The first thing that a person looks at when they come to an Instagram page is the bio, which should briefly
describe the page and its motive. A good profile picture and contact info like email are also important in Instagram profile assessment.
Another important aspect is the content strategy, which is also a factor that affects content quality. It is important to strategize content in terms of the way it is posted, the time of posting content, the use of hashtags, and content relevance with its audience.
The Instagram page needs to showcase the aesthetic and visual appeal of its content belonging to a particular niche.
We can analyze Instagram insights to check the consistency of an Instagram page’s posting schedule. All these things add up to a good quality strategy for an Instagram page.
Conversation Rate Optimization
This point tells us about the number of people who are taking action after engaging with the particular content. The action can be anything, be it buying a promotional product or subscribing to their newsletter or blog.
If the audience has a high conversation rate optimization, that would mean that the audience is engaging and putting their trust in the content creator.
This is an essential part for brands, as they often want to bring sales, which is only possible if a page has good Instagram page credibility.
Compliance with Instagram Guidelines
These are certain guidelines issued by Instagram for pages to follow. Instagram asks its users to post content that they own, and they should not copy it from some other creator.
They should even not impersonate anyone or be abusive or harsh to anyone. Instagram also has a limit on liking and commenting activities, trying to stop spam or bots.
By following the Instagram Guidelines, an Instagram page can be in the list of quality Instagram pages.
Reviewing Past Collaboration with Brands
You can do Instagram account verification by looking for brand collaborations done by the Instagram page in the past. The collaborations are often mentioned in the story highlights or posts depending upon the tasks the page is assigned by the particular brand.
Such collaborations can be considered when looking for a quality Instagram page. This shows their prior work experience and even how it went with the previous brand promotion or other activity.
Conclusion
After looking at some of the important indicators of an Instagram page’s quality, we can get a clear idea of how to analyze an Instagram page’s quality. The Instagram Business Accounts let its users get an insight into the metrics their content performs.
This is very beneficial in terms of improving the content based on audience interactions. We also get to know the importance of the quality of an Instagram page, which is the only way to reach a bigger audience and collaborate with brands.
