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Unlocking Instagram Success: Must-Have Analytical Tools for 2024

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Instagram, the social media giant that turned selfies into an art form and avocado toast into a cultural phenomenon, continues to be a powerhouse for brands and influencers alike. But how do you ensure that your Instagram game is on point? The answer lies in harnessing the power of analytics. In this ever-evolving landscape, staying ahead demands more than just pretty pictures; it requires data-driven insights. So, let’s dive into the world of Instagram analytics tools that will be your secret sauce for success in 2024.

Brand24: Unleash the Power of Social Media Monitoring

Brand24 is not just an analytics tool; it’s your social media watchdog. Ever wondered what people are saying about your brand on Instagram? Brand24 has the answers. From analyzing conversation tones to monitoring multiple hashtags, it goes beyond Instagram Insights. The tool provides qualitative data to complement Instagram’s quantitative insights.

Set up a project for each branded hashtag, and Brand24 reveals how your followers perceive your brand. The sentiment analysis covers reputation management, customer feedback, and crisis prevention. It’s your ticket to understanding audience reactions and fine-tuning your content accordingly.

Brand24’s hashtag analytics extend beyond Instagram, encompassing Twitter, Twitch, and TikTok. Whether you’re measuring hashtag efficiency or comparing performance across platforms, Brand24 has your back.

While not a free tool, Brand24 offers a 14-day trial before you commit to a plan starting at $79/month. With features like influence score and sentiment analysis, it’s a game-changer for brands looking to master their online presence.

Iconosquare: Your All-in-One Social Media Hub

Managing social media shouldn’t be a puzzle. Iconosquare steps in as your all-in-one solution for social media analytics and management. From scheduling posts to monitoring industry chatter, it’s a Swiss Army knife for your Instagram strategy.

Iconosquare’s analytics cover the spectrum – engagement trends, impressions, post reach, and Story performance. Dive deep with metrics tracking hashtags, comments, mentions, and over 100 other data points. It’s a treasure trove for brands and agencies wanting a comprehensive overview.

A two-week free trial lets you test the waters, and plans start at $29. With features like advanced analytics, automated publishing, and competitor analysis, Iconosquare is your social media sidekick.

Analisa.io: Influencer Analytics, Perfected

For those focused on influencer marketing, Analisa.io is your Instagram analytics maestro. This platform specializes in dissecting Instagram activity to provide a nuanced understanding of data.

The @Account Report and #Hashtag reports give you a detailed analysis of influencers and campaign performance. Dive into engagement rates, posting activity, audience demographics, and more. It’s influencer marketing on steroids.

Analisa.io offers a free plan and premium plans starting at $69/month. With features like profile comparison and audience analysis, it’s a go-to for businesses seeking influencer insights.

HypeAuditor: Unmasking Influencer Authenticity

In a world of influencers, how do you separate the real deal from the pretenders? HypeAuditor is your answer. Focused on fraud detection, it scrutinizes influencers’ profiles with a meticulous eye.

The Audience Quality Score (AQS) is your litmus test for an influencer’s credibility. With 28 metrics, it goes beyond the surface, evaluating engagement rates, authentic engagement, and more.

HypeAuditor doesn’t offer a free plan, but it provides various free tools, including an Instagram Engagement Calculator and Trending Instagram Hashtags. Customized pricing ensures you pay for what you need, making it a valuable investment in influencer marketing.

Instagram Insights: Unleash the Power Within

Sometimes, the best things in life are free, and so is Instagram Insights. Available to all business profiles, it’s Instagram’s in-house analytics tool. It’s a treasure trove of data on your follower demographics, actions, and content performance.

Once you switch to a business account, Insights reveals a seven-day summary of your content, follower count, and crucial metrics like impressions and reach. Dive into detailed reports for individual posts, stories, and even paid promotions.

While it lacks some advanced features, Instagram Insights is a solid starting point for businesses wanting to dip their toes into analytics without breaking the bank.

Sprout Social: Your Comprehensive Instagram Suite

Sprout Social isn’t just an analytics tool; it’s a comprehensive suite for Instagram management. From content calendars to post-level performance insights, Sprout Social streamlines every aspect of your Instagram strategy.

While Sprout Social offers free tools like an image resizer, its comprehensive Instagram solutions start at $249/month. With features like intelligent Instagram monitoring and competitor campaign insights, it’s tailor-made for brands of all sizes.

SocialBook: AI-Powered Influencer Data Analytics

SocialBook stands out for its AI-powered influencer data analytics. The SocialBook Checker plugin offers free basic analytics for Instagram and YouTube influencers. For advanced search and analysis, you’ll need a paid plan starting at $499.

Get insights into influencers’ profiles, engagement, audience demographics, and estimated costs. With features like unlimited search and competitor tracking, SocialBook is a robust tool for influencer marketing.

Pixlee TurnTo: UGC Management and More

Pixlee TurnTo combines influencer platform capabilities with UGC management. While pricing is on request, Pixlee offers a free tool for creating shareable weekly reports. It covers hashtag statistics, Instagram follower growth, and top-performing content.

Pixlee TurnTo excels in influencer relationship management and campaign reporting. With features like influencer link tracking and social engagement metrics, it’s a powerhouse for brands seeking comprehensive UGC solutions.

Emplifi.io: From Instagram Stats to Unified Marketing

Emplifi.io bridges the gap between Instagram stats and unified marketing. With a free Instagram analytics tool for personal and business profiles, it’s your entry point into data-driven decisions.

For advanced Instagram needs, Emplifi.io’s unified marketing platform, powered by AI, offers a personalized trial. Pricing is on request, and with features like content velocity tracking and unified analytics, it’s a robust choice for those aiming to elevate their social media game.

Brandwatch Consumer Intelligence: Beyond Social Listening

Brandwatch’s Listen tool transcends social listening, offering analytics for an effective social strategy. Plans start at $49/month, and a free Instagram account checkup provides critical insights.

Brandwatch’s analytics cover content calendar, ad campaign automation, and sentiment analysis. With features like trend tracking and influencer identification, it’s a powerhouse for businesses of all sizes.

Top Features to Look for in Analytics Tools

Choosing the right analytics tool is crucial for unlocking Instagram success. Look for features like comprehensive analytics, real-time insights, usability, attribution models, reliable data sources, contextualized insights, and affordability.

As the Instagram landscape continues to evolve, staying ahead demands a data-driven approach. These tools provide the insights you need to turn social posts into strategic maneuvers. Embrace the power of analytics, and let 2024 be the year you conquer Instagram.

In the dynamic realm of social media, where trends shift with every scroll, harnessing the right analytics tools ensures you not only keep pace but emerge as a trailblazer in the Instagram landscape.


Are there any free Instagram analytics tools?

Yes, there are free Instagram analytics tools available. Iconosquare’s Instagram Audit, HypeAuditor’s Trending Instagram Hashtags, and Analisa.io’s AI Instagram Analytics are some examples. While these tools provide basic insights, for more advanced features, investing in paid analytics tools might be necessary.

What is the best Instagram analytics tool?

The best Instagram analytics tool depends on your specific needs. Brand24, Iconosquare, Analisa.io, and others offer unique features catering to different users. Consider your requirements, budget, and preferred functionalities to choose the tool that aligns with your goals.

Is there an official Instagram analytics app?

Instagram provides its own free analytics tool called Instagram Insights, accessible for Business Profiles. It offers data on follower demographics, content performance, and more. While it’s not a standalone app, it’s integrated into the Instagram mobile app.

How much does Instagram analytics cost?

The cost of Instagram analytics varies based on the tool and its features. Brand24, Iconosquare, and others offer different pricing plans, starting from free trials to monthly subscriptions. Evaluate your needs and budget to find the most suitable option for your Instagram analytics.

How do I change my Instagram account to a business account?

To switch to an Instagram Business Account, go to your profile, tap the three lines in the top-right corner, select “Settings,” then “Account,” and finally, “Switch to Professional Account.” Follow the prompts to complete the setup, giving you access to Instagram Insights and other business features.

Is Pixlee free?

Pixlee TurnTo offers a free tool to create shareable weekly reports with analysis and metrics. However, for more advanced features and capabilities, you may need to inquire about pricing based on your specific needs.

Picture of Ashu Gandhi

Ashu Gandhi

Ashu Gandhi is a renowned entrepreneur, influencer, and social media expert who has a decade of experience in the Digital Marketing Industry. He is a Social Media Content Creator with 1M+ followers across Social Media platforms and Co-founder of sparkupreach: A Digital Marketing Agency. Ashu and his team have successfully run campaigns with top brands, including Fanta, TVF, Snickers, Head & Shoulders, Maaza, Paytm, Amazon, and BOAT to name a few.

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