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Businesses invest nearly $115 billion in Meta’s advertising platforms, and the reasons are clear. Meta provides powerful tools for streamlined management and tracking of business accounts.
If you’re grappling with the complexities of Facebook and Instagram marketing, struggling to keep up with DMs and comments, or finding the multitude of tabs overwhelming, Meta Business Suite is your solution.
Formerly known as Facebook Business Suite, it’s the latest innovation aimed at smoothing out the wrinkles in social media management.
With Meta Business Suite or Meta Business Manager, you’ll be able to:
- Oversee all of your Pages, accounts and business assets in one place.
- Easily create and manage ads for all your accounts.
- Track what’s working best with performance insights
In this guide, we’ll delve into everything you need to know about Meta Business Suite – its features, functionalities, benefits for your business, and a step-by-step guide to set up your account.
Well, Say goodbye to the hassles; Meta Business Suite is here to simplify your social media management journey.
What Is Meta Business Suite and How Does It Work?
Now, if you’re struggling with the chaos of managing your social media game, missing messages, or feeling overwhelmed by Ad Manager’s multiple tabs, Meta Business Suite is here to save the day. It is a robust tool designed by Meta (formerly Facebook) to simplify and streamline the management of business accounts on Facebook and Instagram. It’s a one-stop solution for businesses looking to efficiently handle their social media presence.
The best part? It’s free and available both on mobile and desktop.
With nearly 3 billion monthly active users on Facebook alone, Meta Business Suite is your ticket to improving social reach, building brand awareness, and boosting sales. All you have to do is link up your accounts, and voila! You get instant access to a dashboard overview of your Facebook Pages and Instagram accounts.
Here’s the scoop on what you can do:
- Create a to-do list for notifications
- Check insights on performance and audience growth
- Manage recent posts, stories, and ads
- Access the Commerce Manager
Explore a “more tools” section for additional features like appointments and ad management But that’s just scratching the surface. This section includes-
- appointments
- ad manager
- events manager
- instant forms
- media library
Meta Business Suite vs. Facebook Business Manager
Before Facebook became Meta, they offered both Facebook Business Suite and Facebook Business Manager. Both options are still offered under Meta.
Meta Business Suite is a game-changer, especially when compared to Facebook Business Manager. While the Business Manager handles the backend,
Meta Business Suite takes care of the front-end – merging notifications, scheduling posts, and managing your inbox, all in one neat package.
Taking your social media management on the go? The Meta Business Suite mobile app has you covered. Manage your business accounts, monitor activity, and get audience insights, all from your mobile device.
Ready to dive in? Setting up your Meta Business Suite account is a breeze:
Create a Facebook Business Account
Fill in your contact information
Select your Facebook and Instagram accounts
Add people to your business account
Review your business account and confirm
Now, let’s explore the tools inside Meta Business Suite:
Tool to be used in META Business Suite
Monitor Your Inbox:
Tired of jumping between apps for comments and DMs? Meta Business Suite’s inbox tool lets you manage Instagram and Facebook comments in one place. It’s a time-saver, allowing you to respond to everything in one go.
Explore Meta Insights:
Forget toggling between apps for analytics. Meta Business Suite offers a built-in Insights dashboard, providing a comprehensive overview of your content’s performance, audience demographics, and more.
Create Posts and Stories:
No need for external post-creation apps. Meta Business Suite lets you create and schedule posts and stories in one place. The hashtag tool is a standout feature, showing trending hashtags and helping you refine your content strategy.
Create Facebook and Instagram Ads:
Say goodbye to juggling tabs for Ad Manager. Meta Business Suite allows you to track ad performance and create ads seamlessly. It’s a time-saver that keeps you on top of your ad goals.
Create Appointments for Your Business:
Running a service-based business? The appointment scheduler in Meta Business Suite lets you book appointments, manage orders, and list services on your page.
Generate Leads With Instant Forms:
For lead generation, Meta’s Instant Forms simplify the process. Create custom forms within the platform, making it easy for users to submit information without leaving.
FAQs
What is Meta Business Suite?
It’s a free tool for managing your Facebook Pages and Instagram accounts in one dashboard, offering features from post creation to ad management.
How can I access Meta Business Suite?
Simply log in and set up your Meta Business Suite account. Connect your existing Facebook business page for a seamless experience.
When did Facebook change to Meta?
Facebook changed its company name to Meta in October 2021. The platform name remained Facebook, but many tools and the overall company name transitioned to Meta.
How do I set up the Meta Business Suite?
Head to the login page, follow the prompts, create or connect to a Facebook account, add your business details, select admins, and you’re ready to enhance your social media marketing with Meta Business Suite!
